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Mitch Alverson, MBA
Author, Founder/CEO
Aveta Marketing |
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Mitch Alverson is the Founder and CEO of Aveta Marketing which offers digital marketing services exclusively for assisted living facilities. He earned his MBA from the University of Texas at Arlington’s, has been a professional marketer for over 15 years, and is the author of The Book on Digital Marketing for Assisted Living Facilities: How to Get More Tours, More Move-Ins, and More Success for Your ALF.
Session Objectives:
1) Understand the Fundamentals of AI in Marketing
2) Discover AI Applications in Senior Living Marketing - Identify key areas within marketing where AI can be effectively integrated for Senior Living.
3) Optimize Time and Resource Management - Explore how AI automation can streamline routine marketing tasks, allowing more time for direct sales and operations efforts
Learning Outcomes:
1) Identify Opportunities for AI Integration - Recognize specific areas within senior living marketing (such as lead generation, content personalization, and customer engagement) where AI can be applied effectively.
2) Apply AI Tools for Efficiency - Utilize AI-powered tools and automation to streamline repetitive marketing tasks, allowing for better time management and improved resource allocation.
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